About Us
At B&R Classics, we believe that exceptional foods tell unforgettable stories.
Our company was founded in 2005 on a legacy of excellence, shaped by industry leaders with decades of experience in the specialty food industry.
Diana, Norman and Chris greeting customers at the 2010 Summer Fancy Food Show.
Our story begins with Norman Barnes, whose impressive career included more than 30 years at the Campbell Soup Company. He rose to become president of Campbell World Trading Co., Inc. Afterward, he served as president & CEO of Kambly USA and then spent 12 years as president and CEO of Walker’s Shortbread, Inc.
His leadership shaped B&R Classics’ dedication to quality, authenticity, and the discovery of exceptional products.
B&R Classics booth at the 2022 Summer Fancy Food Show in New York.
Today, that legacy of excellence continues under the joint leadership of President Chris Riley and Chairwoman Diana Barnes. With over 30 years in the industry, Diana brings extensive expertise and vision to the company’s strategic direction. She also collaborates closely with our dedicated operations team, including Customer Service Manager Madiha Adeel, Logistics Manager Geoffrey Sorensen, and internal support lead Bibi Khan, who oversees AP/AR functions.
Chris drives the company’s growth as he expands the import business nationwide. He leads a network of brokers, manages major direct accounts, nurtures supplier relationships, and guides overall strategy and marketing. His work ensures that exceptional global specialty foods reach the retailers and consumers who value them most.
From participating in industry events like the Fancy Food Shows to our daily dedication to customer service and product quality, B&R Classics differentiates itself as a reliable partner in specialty food imports.
B&R Classics: Delivering the world’s finest specialty foods to your shelves.
B & R Classics, LLC
56 Old Field Road
Huntington, NY 11743
(631) 427-5675
B&R Classics is a national fine food importer bringing the best of the world's cookies and confections to the United States. The management team has extensive experience in all aspects of importing, consumer goods marketing and retail distribution.
Among the services offered are:
Product Selection, Marketing and Brand Strategy
Advice and counsel is offered on which products are most appropriate to the US and how to market them. Assistance on label development and legal compliance are also provided.
Importing Logistics
The company is FDA registered and has USDA import certification. It is also registered for electronic customs pre-clearance. All aspects of managing the import of the products is available from plant or port pick up to final delivery at B&R warehouses or direct to customers. Forecasting and projections for production scheduling are supplied.
Distribution
VP Sales supervises and maintains a team of independent brokerage companies to provide national coverage with local contacts on a regional or trade class basis. Selected major accounts are managed on a direct basis. All classes of trade are covered including specialty, supermarkets, mass market, clubs, web, military, airlines, major gift basket packers and selected food service.
Marketing Support
Communication and sales materials are developed and produced in house to provide customer and press information. Products are exhibited at major trade shows including the two National Fancy Food Shows in New York City and San Francisco. They are also featured at key customer shows. Custom programs are developed on an annual basis to provide each customer with support and sell-through opportunities. Holiday programs feature seasonal products and advertising in customer catalogs.
Partners
B&R's management team are well known and respected in the industry and operate on a totally open and ethical basis. We enjoy our work in this industry and go all out for success. Principals are also chosen carefully to be able to work together on a similar basis.
Our Team
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Diana Barnes
CO-FOUNDER & CHAIRWOMAN
Administration
Accounts Payable
Accounts Receivable -
Chris Riley
PRESIDENT
extension 102
Sales
Marketing
Supplier Relationships
Direct Accounts
Press -
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Madiha Adeel
CUSTOMER SERVICE MANAGER
Orders
Domestic Shipping & Warehouse
Product Information -
Geoffrey Sorensen
LOGISTICS MANAGER
International Shipping
Product Supply & Inventory
Purchasing -
Bibi Khan
BOOKKEEPER
Accounts Payable
Accounts Receivable
Warehouse
B&R Classics
ELM Building
50 Emjay Boulevard
Brentwood, NY 11717
(631) 233-3200
Shipping hours: 8am-4:30pm Mon-Fri
Morning break: 10am-10:20am
Lunch break: 12:30pm-1:20pm
First-come, first-served
Pickup numbers required
Deliveries: Appointments required