Attending ISM 2026 in Cologne, Germany

B&R Classics is heading back to Germany for ISM 2026.

Billed as the world’s leading trade fair for sweets and snacks, ISM takes place in Cologne from February 1st through the 4th.

B&R Classics President Christopher T. Riley will be making the trip to meet with our European manufacturers to see what they’re working on for us, as well as catching up with our American customers and building new relationships.

If you’ll be there, drop Chris a line to meet up!